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# A valuation is a story with a number in it
- URL: https://weiter-money.nichedthemes.com/valuation-is-a-story/
- Published: 2026-08-11T07:00:00.000Z
- Updated: 2026-08-11T07:00:00.000Z
- Description: Investors buy the story first and argue about the number later.
- Author: Elias Brandt
- Tags: The words, Rounds, #newsletter, #Import 2026-11-11 10:07

Nobody can tell you what a pre-revenue company is worth. They can tell you whether the story behind the number makes sense.

Write the story in three sentences: what you will prove, by when, and why that makes the next round easy. Then put the number at the end.